Posts tagged ethical fashion
Can India Quench Fashion's Thirst Sustainably?

The ‘Make in India’ initiative, launched in 2014 by the Modi government, specially fostered the growth of fashion manufacturing in the country, as the textiles industry opened up to receive up to a 100% Foreign Direct Investments (FDI). Since then, big international fashion houses as well as smaller sustainable brands from across the globe, have looked towards India as a key business partner to source, manufacture and sell fashion. While this recent growth boom in the textile space is certainly a promising news, there comes a certain unwanted side-effect with it.

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The Indian Brand We Can Learn About Circularity From - Meet Doodlage

During my recent trip to India, I got lucky to grab coffee with a woman, I consider to be one of the pioneers of sustainable fashion in India. To briefly introduce this innovator, Kriti Tula, Founder of Doodlage, takes discarded textile from large manufacturers, which would otherwise be considered waste, and turns it into beautiful and high-on-style garments and accessories. Her brand has since, its inception in 2012, grown steadily and today stands synonymous to circular fashion in India.

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